Positive reviews and a solid presence online are well worth the price, but it’s important to know how to deal with negative reviews when they rear their heads. After all, a well-handled bad situation can do almost as much good as a positive review!

No matter how great your company and services may be, there will always be complaints. Inside Facebook  has identified the major causes for complaints as:

- Delays in shipping a product
- Faulty or damaged products
- Poor service or perceived rudeness
- A public relations crisis