Happy New Year! Hopefully you have used some of your holiday break to think about improving your reach to new and existing customers. If you are a small business owner and have not researched Search Engine Optimization (SEO) maybe 2013 is the year to start... SEO is a very complicated subject and is constantly changing, but ultimately it means getting found on the internet by prospective customers that you want to attract. We are by no means experts on the subject, but recommend that you understand the basics before taking action like hiring a professional SEO consultant, modifying your website to enhance your SEO or trying to replicate what your competition is doing.
The video below is a great introduction to SEO featuring Maile Ohye, a developer at Google. It is worth 10 minutes of your time if you want to learn the basics of SEO. Also, for extra credit check out her video on 5 common mistakes in SEO (and 6 good ideas!) here.
If one of your New Year's resolutions is to grow your business, you may need to put SEO at the top of your "to do" list. If you search for your product or service and are not showing up on page one or two of Google, you may never be found. Good Luck in 2013!